Who We Are

We are a team of analysts, researchers and strategists who believe in data-driven decisions.

The Insights Lab team combines custom qualitative and quantitative research with data science services to provide a competitive differentiation that drives consumer action.

We connect businesses, organizations and causes with local consumers, allowing them to get closer to the audience that matters most. We’re on a mission to bring smart, cost-effective data science and research services to the local level for our client partners.

Meet the Team

We are outdoor enthusiasts, sports junkies, movie buffs, learners and consumers who also happen to be talented analysts, researchers and strategists.

Combined, our team brings more than 70 years of experience in brand strategy, data science and marketing research.

David Lerchbacher

Founder & General Manager

David is a strategic and versatile business leader. He brings nearly 20 years of experience in developing and implementing innovative, customer centric, marketing and research strategies that align business operations with corporate objectives.

David is family man, sports enthusiast and handy man. His favorite activities include spending time with his loving wife, two young boys and two dogs, skiing and golfing.

Nick Beyer

Senior Consumer Insights Associate

With 30+ years in research, Nick is an expert in many areas including brand tracking, market segmentation and new product and service evaluations and launches. He is focused on launching quality quantitative studies that ask the right questions.

Nick’s best times are spent with friends and family around the kitchen table, cooking up a good meal enjoyed with a local Colorado brew or red wine. It doesn’t get any better than that.

Carlo Morales

Data Scientist

Carlo leads Insights Lab’s analytics and data science efforts. With diverse experience spanning basic descriptive statistics to more advanced engineering, predictive analytics and machine learning, Carlo provides innovative client solutions. Carlo’s education includes a B.S. in mathematics, and M.S. in mathematics with a concentration in applied statistics.

Carlo is a Colorado native and loves living in this state. When Carlo is not working he enjoys spending time with his family, riding his bicycle in the mountains, making modular origami and reading mathematics books.

Want to join our team?

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