Consumer Insights
We uncover the "why" behind customer motivations, barriers, and experience to differentiate our clients value proposition versus the competition.
Key Questions Answered
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Who are my customers?
What are my customers motivators and barriers?
Is my value proposition differentiated?
Is my content and creative relevant?
Are my customers satisfied with their experience?
Brand Strategy
- Segmentation
- Personas
- Awareness and Usage
- Perceptions, Motivators and Barriers
- Key Buying Factors
- Creative and Concept Testing
- Ad Recall and Likability
Customer Experience
- Customer Satisfaction
- NPS (Net Promoter Score)
- Journey Mapping
- User Experience