An established multi-location auto dealership was experiencing market share declines jeopardizing them as the market leader. Even with increasing efforts the dealership faced challenges to improve trends or accurately attribute the cause.
Insights Lab was engaged to uncover roots causes for decline by identifying most profitable customer groups, illuminating competitive differentiators, uncovering purchase motivators & barriers, and quantifying the customer journey & experience.
Customer Analytics and Segmentation
Uncovered most profitable customers and target segments.
Garnered the likability and differentiation for a new brand positioning and creative strategy.
Identified opportunities in the customer journey and in-dealership experience.
Leveraged to map the customer journey.
Quantified key buying factors, customer journey, and purchase motivators and barriers.
Pinpointed most profitable segments to build brand, messaging, and geo targeting strategies driving customer growth.
Informed and validated a brand campaign delivering higher ad likability and breakthrough.
Identified opportunities in the customer journey enhancing customer experience and media placement.
Defined key differentiators vs. competitors utilized for brand positioning and customer experience initiatives.