Our Blog

Based on our expertise in data science, brand strategy and market research - this is our take on the latest in data and consumer insights.

Cannabis Panel: Understanding Colorado’s Cannabis Consumer

Posted:  March 3, 2018

“America’s legal marijuana market topped $6.5 billion in 2016 and is projected to grow to $24 billion by 2025, yet data-driven insights into consumers have remained elusive.” – The Cannabist Insights Lab’s Cannabis Tell Panel allows businesses to shine a light on Colorado’s cannabis enthusiasts like never before. At over 3,000 members, our panel provides businesses […]

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Travel and Hospitality: Using Consumer Insights to Keep Up with the Wellness and ‘Experience’ Trend

Posted:  January 1, 2018

American consumers continue to move beyond just booking accommodations to reserving entire Airbnb ‘experiences.’ Major online booking sites like TripAdvisor, Booking.com, and Expedia have long begun expanding into tours, excursions, and alternative lodgings to meet consumer demand. Hotel giant Hyatt Hotels Corporation expanded its offerings acquiring wellness hospitality brands like Miraval Group and Exhale Spa, […]

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